Yellow is a color that’s happy and youthful color, and it grabs your attention with its hope and positivity. It’s the color of the sun, smiley faces and sunflowers. Packaging design by Fe Melo Yellow is for happiness, hope and spontaneity Use orange to communicate vivaciousness, creativity, youth and even accessibility. However, if you’re a yoga studio or a fine jeweler, orange probably isn’t the color for you. Orange is loud and can even be obnoxious, which is perfect if you’re a bold, boisterous brand that’s not quite in-your-face enough to make red your main brand color. If you’re a sophisticated brand, it’s usually best to stay away from orange. When orange is muted, it can feel autumnal, which makes it perfect for any brand leaning into an earthy color palette. Beyond this, it’s a great choice for really any brand that aims to exude a sense of energy or intensity. It combines the warmth and heat of red with the playfulness and joy of yellow. Orange can feel like youthful zest, so it’s a popular color for brands that appeal to children. Orange feels safer, which could be why it’s such a popular color for safety equipment. But it lacks that dangerous bite red has. The next warm color on our list, orange, has a few similar associations to red: energy, boldness and brightness. Product label design by Mila Katagarova Orange is for creativity, youth and enthusiasm That’s what makes it such a great choice for buttons and highlighted text-the elements you don’t want viewers to overlook: Use red in a design that demands a bold, impactful color the viewer can’t ignore. Red can depict a ripe, nutrient-packed cherry or apple or a fire in all its destructive (and restorative) power. In Latin America, it’s paired with white to symbolize Christianity. In many Asian cultures, it’s associated with luck. Red is more than the color of primal passion, though. Think of alarms, stop signs, rising temperatures and rising tensions. It’s easy to see why-blood is red and when our hearts are pounding and our emotions are soaring sky high, that red hue is often visible through our skin. Red is a warm color associated with passion, love, anger and heightened emotions. Knowing what colors mean and how to use them will take your design to the next level.
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